Episode 30: The Avenue of TikTok with RACHEL PEDERSEN
If you don’t know Rachel Pedersen, you probably don’t have a Tiktok account. Rachel Pedersen is a Social Media Strategist recognized by Content Marketing Institute as one of the Most Influential Online Marketers.
Rachel went from a college drop-out, single mother on welfare - to a successful and highly sought after Social Media Strategist and educator. She has been featured on top publications such as Huffington Post, Cosmopolitan, The Daily Mail and more, as well as on top podcasts such as Entrepreneur On Fire.
Rachel is the founder of Social Media United, a leading online university for those aspiring to become successful social media managers and strategists. Social Media United's 7 day trial can be accessed here: www.smutrial.com
Her students have each had their own tremendous success, securing clients, growing their skills, and leaving their 9-5s. Learn more about her at www.rachelpedersen.com
Rachel is the symbol of freedom, determination, passion for life and business; making an impact by changing lives of those around her and showing anyone and everyone that they can reach new heights they never thought possible.
Rachel has helped 100’s of individuals world-wide change the trajectory of their lives by finding freedom from a 9-5 job.
In just over 2 years Rachel has gone viral reaching 11.3 million, being featured in Glamour, TODAY, Cosmopolitan and US Weekly.
Rachel has taken her clients from $4k months to $7k days, with a 3-22x ROAS. She has worked with Fortune 500 influencers, celebrities and clients.
She has gone from a single Minnesota mom, to one of the top social media marketers worldwide.
Here are time stampings of the topics we covered in the Avenue Mama Podcast interview with Rachel Pedersen
Pre-show banter:Thank you so much and I am in Los Angeles and two young kids and I have a community called, Avenue Mama and we are looking to scale our business and get out of our own way.
How old are your kids by the way? They are 5 and 7.
Those are funny ages - it's starting to ramp up in intensity isn't ? it we have ten 6 and 3 so kind of a big age gap between or among stew all of them but it's fun it's in 10 I love being a mom mom.
Parenthood never goes according to plan but it's awesome, so I'm super excited to here.
4:00 Review of Rachel’s journey
4:65 POV of her as a mom on tiktok, have “vignette’s in the house.
5:45 Can you build a Tiktok following without showing your booty?
Annie Grace book recommendation
6:35 Early days of Tiktok when now one was on it
After 6-10 months, Tiktok offering traffic
Speaking events started to happen
Reach 10-15M video views per month
American Express and Square became from partners DIRECTLY from Tiktok
8:45 Two platforms are tiktok and youtube -- 2 platforms you pick
9:45 Message to moms - going through the fire and letting go
10:59 Her life is not IG or Pinterest worthy.
12:10 Easy content to first start off
13:00 Where to start: What are 5 things your dream customers need to know in your industry, what are myths or lies in your industry. Quick tip videos. Give people a quick win.
14:15 Can Rachel anticipate who is going to next level?
14:50 The most talented people are not the indicators of success
CONSISTENCY - is a marker for success. Pick a pace.
15:40 When you are authentic, even if its unpopular, is more connecting
17:50 How the parts of you can be shown unlike other platforms
18:45 Dean Grasiosi as a client and his team watching her Tiktoks
19:30 How to be more of yourself in every area of your life
19;50 Imposter syndrome
20:10 Parenting and balance
22:25 Kids interrupting her calls as a business owner
24:00 Stages of parenting
23:30 break down in her closet
25:15 HOT SEAT Future Rachel! So fun
26.10 Crossing $10M mark
28:05 Require herself to have grace
30:40 Qualities of new hires - Kindness and integrity and skills
Rachel’s Trainings can be found here